How long does self-tanner last? 8 tips for a long-lasting tan

8 Jun, 2022

Self-tanner is a great way to get that summer glow all year round. But it can be tricky to get the perfect tan and make it last. So, exactly how long does self-tanner last? The answer is that, on average, self-tan lasts between 7 and 10 days. In this blog post, we will discuss 8 tips for getting a long-lasting self-tan. Follow these tips and you’ll be looking bronzed for days on end!

8 tips to make your self-tan last longer

From moisturising daily to avoiding hot bathing, here are our top tips for making your self-tan last:

Exfoliate regularly

One of the key steps to a long-lasting self-tan is regular exfoliation. This will help to remove dead skin cells and create a smooth base for your tanner. We recommend exfoliating at least once a week, but if you have dry skin, you may need to exfoliate more frequently.

Moisturise daily

Keeping your skin hydrated is crucial to make sure your self-tan lasts. Moisturise at least once a day so your skin stays soft and supple. This will help to extend the life of your tan as dry skin can cause your tan to fade quicker. When it comes to moisturising, it’s also important to think about pre-tanning. Make sure to apply a moisturiser, particularly focusing on dry areas such as knees, elbows and ankles, before you apply self-tan.

Use appropriate skincare products

Skincare products can also play a role in how long your tan lasts. Be sure to use gentle, non-abrasive cleansers and avoid products that contain alcohol as these can dry out the skin.
Some skincare products, such as certain face masks and body scrubs, can alter the appearance of your self-tan. If you are still looking to use products like this, make sure to do a patch test first and avoid using them immediately before or after tanning.

Stay hydrated

Drinking plenty of water is not only good for your health, but it’s also good for your skin and in turn your self-tan. Staying hydrated will help to keep your skin plump and prevent it from drying out. This will help to extend the life of your self-tan and keep you looking bronzed for longer.

Apply your self-tanner in the evening

It takes from 4 to 8 hours for self-tanner to develop, so it’s best to apply it in the evening before bed. This way you can wake up with a beautiful, long-lasting tan. Plus, if you apply your self-tan during the day and need to get dressed, there’s a risk of your clothes rubbing off the tanner and ruining your hard work (or your favourite white t-shirt!).
James Read’s overnight tanning products are the perfect way to get a long-lasting tan overnight. The products develop gradually during the night and are designed to give you a natural, even finish that will last for days.

Protect your skin with sunscreen

When you have a self-tan, it’s important to protect your skin from the sun. Even though you may not be lying out in the sun, exposure to UV rays can still cause your tan to fade. Be sure to apply sunscreen with SPF 30 or higher every day, especially if you are spending time outdoors. This will also keep your skin from becoming dry and damaged from the sun, which can lead to your self-tan fading quicker.

Avoid bathing in hot water

Hot water can cause your self-tan to fade, so it’s best to avoid hot showers and baths. Stick to lukewarm water instead and try not to spend too long in the shower or bath. You should also avoid using harsh soaps as these can strip away your self-tan. Opt for a gentle, moisturising body wash instead.
After showering or bathing, be sure to pat your skin dry instead of rubbing it. Rubbing can cause your self-tan to fade or become patchy, so it’s best to avoid this if possible.

Clean your skin before reapplying your self-tanner

If you want to touch up your self-tan, it’s important to clean your skin first. This will help to remove any oils or sweat that may be on your skin, which can prevent the self-tanner from adhering properly. Cleaning your skin will also help remove any products that may have built up on your skin, such as moisturiser or sunscreen.
Be sure to use a gentle cleanser and avoid harsh scrubbing, as this can strip away your existing tan. Once your skin is clean, you can then go ahead and reapply your self-tanner as normal.


By following these tips, you can make your self-tan last longer and enjoy a beautiful, bronzed complexion for days on end. Just remember to exfoliate regularly, moisturise daily, use appropriate skincare products and sunscreen; stay hydrated and avoid hot water. With these simple tips, you’ll have a long-lasting tan that you can be proud of.
If you’re looking for a self-tanner that will give you a long-lasting, natural-looking tan, be sure to check out the popular Click and Glow range. Loved by celebrities and influencers alike, this is one self-tanning range that’s worth trying. Trust us, your skin will thank you for it!

8 Tips for a long lasting tan
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