Self-tan is not just about how it makes you look, it’s about how it makes you feel; products you’ll reach for every day.
Tips, Tricks and How To’s from James
Our fans share their love and advice on our go-to self-tanning products
We firmly believe tanning is a lifestyle, and without wanting to be a cliché, a journey rather than a destination. Enjoy and savour it along the way….
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From a young age I have always loved self tan. When I was a teenager I don’t think I went a weekend without my trusty self tan wipes! I used to spent a lot of time dreaming up new innovations and thinking of interesting ways to avoid tanning faux-pas. Looking back, I realise I must have always been destined for the world of tanning.
I've been in the beauty business for over 16 years and there aren’t many roles I haven't played; from working with celebrity clients to becoming a worldwide Tanning Ambassador and launching the first ever stand-alone Tanning Studio.