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ESSENTIALS

Self-tan is not just about how it makes you look, it’s about how it makes you feel; products you’ll reach for every day. 

Tanning Tips

Tips, Tricks and How To’s from James


REVIEWS

Our fans share their love and advice on our go-to self-tanning products

Tanning Blog

We firmly believe tanning is a lifestyle, and without wanting to be a cliché, a journey rather than a destination. Enjoy and savour it along the way…. 

FIND YOUR PERFECT TAN: FROM GRADUAL TAN TO INSTANT TAN AND BEYOND

5 MINUTES WITH JAMES READ: THE MAN BEHIND THE TAN

TANNING THURSDAYS: WHY IT’S THE BEST DAY TO GET YOUR PERFECT FAKE TAN

8 SIGNS YOU ARE A TANOHOLIC


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James' Story

From a young age I have always loved self tan. When I was a teenager I don’t think I went a weekend without my trusty self tan wipes! I used to spent a lot of time dreaming up new innovations and thinking of interesting ways to avoid tanning faux-pas. Looking back, I realise I must have always been destined for the world of tanning.

I've been in the beauty business for over 16 years and there aren’t many roles I haven't played; from working with celebrity clients to becoming a worldwide Tanning Ambassador and launching the first ever stand-alone Tanning Studio.

discover the collection

  1. 1 Hour Tan Bronzing Mousse Face & Body
    1 Hour Tan Bronzing Mousse Face & Body
    Special Price £32.00 Regular Price £35.00
  1. Clear Bronzing Mist Face & Body
    Clear Bronzing Mist Face & Body
    Special Price £17.50 Regular Price £25.00

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OUR MOST RECENT AWARDS WINS...

Beauty Awards 2013
Vogue
InStyle 2015
Glamour Awards 2014
Woman & Home 2014
Men's Grooming Awards 2018
InStyle 2017
InStyle 2014
Star Beauty 2018
Shape Beauty Winner